Director of Demand Generation (Remote - US)

About the Role:

We’re hiring a Director of Demand Generation to take ownership of pipeline creation and revenue growth at Sendoso. In this role, you’ll be accountable for delivering measurable results across ABM, paid media, SEO, content, website optimization, and BDR performance. You’ll manage a multi-disciplinary team and budget, build programs that directly influence revenue, and ensure every channel is optimized for ROI. Success in this role means hitting aggressive pipeline targets, driving conversion improvements across the funnel, showcasing the measurable impact of Sendoso in every campaign and close partnership with cross functional partners. 

What you’ll do:

• Own the Pipeline Engine: Lead Sendoso’s demand generation strategy to fuel predictable and consistent pipeline growth and new revenue across all regions.
   
• Build & Scale Integrated Campaigns: Design creative, bold, multi-channel programs that combine Sendoso gifting, ABM, paid search, paid social, SEO, and content to engage and convert high-value accounts.
   
• Elevate the Digital Experience: Own our website and conversion optimization roadmap to craft a best-in-class buyer journey that inspires action and accelerates sales cycles.
   
• Lead with ABM: Partner closely with Sales to identify and activate top-tier accounts through intent-driven, personalized campaigns powered by Sendoso and best-in-class tech.
   
• Supercharge Paid Media: Drive paid acquisition across search, social, and emerging channels, constantly testing, optimizing, and scaling what works.
   
• Content & Creative Storytelling: Guide the development of compelling content, thought leadership, and creative assets that showcase Sendoso’s impact and feed pipeline.
   
• Forecast & Optimize: Own the budget and pipeline forecasts, bringing clarity, accountability, and efficiency to every dollar spent.
   
• Inspire & Empower Teams: Lead, manage and grow a high-performing team — including an existing Sr. Manager of Field & Integrated Programs and  BDR team — fostering collaboration, innovation, and measurable impact.
   
• Champion Real Connections: Activate Sendoso across all demand generation efforts, showing the market the power of modern gifting to break through the noise and humanize outreach.
   
• Drive Cross-Functional Wins: Collaborate with Sales, Product Marketing, RevOps, and Design to align on ICP, messaging, and revenue priorities.
   

Your Experience / Qualifications

• Proven Builder: 8–10+ years in B2B SaaS demand generation, preference for experience in Martech/SalesTech with 4+ years leading teams, delivering pipeline at scale.
   
• Pipeline Obsessed: Track record of turning ABM, paid media, SEO, and content into measurable revenue results.
   
• Sendoso Savvy (or ready to be): Passion for leveraging gifting and personalized engagement to supercharge campaign performance.
   
• Team Leader & Coach: Experience leading both marketers and BDRs, motivating teams to exceed goals while fostering career growth.
   
• Data-Driven Operator: Skilled in attribution, forecasting, and funnel diagnostics, with the ability to translate insights into strategy.
   
• Digital Growth Expert: Hands-on with website optimization, conversion strategy, and paid media ROI.
   
• Tech Fluent: Familiarity with Salesforce, Marketo/HubSpot, 6sense, GA4, Clay and other modern demand gen tools.
   
• Collaborative Influencer: Comfortable working cross-functionally with Sales, Product, and GTM Engineering to align strategies and share accountability.
   
• Scrappy & Strategic: Thrives in a fast-paced, high-growth environment - rolling up your sleeves and executing on campaigns while keeping an eye on the big picture.

What We Believe: 

• One Team - Everyone belongs here, and whether it's your first day or you're the CEO, your voice and ideas matter to us. By embracing the "One Team* core value, we can harness the power of collaboration to drive innovation, overcome challenges, and achieve outstanding results.
• Fuel Potential - Providing individuals with the necessary tools, resources, and support to enable their success and uplift their potential. We empower our team and lift them to higher levels of achievement, both personal and professional.
• Real Connections - It's a cluttered, digital world out there, but our connections are real. Personal connections matter, and we want to build real connections with our peers and customers.
• Unboxed Thinking - We encourage our team to think creatively and approach challenges from fresh perspectives. We believe that by encouraging and supporting diverse ideas, we can uncover innovative/groundbreaking solutions and deliver an exceptional product and experience.
• Customer Centric - We understand that our success depends on our customers' success, and we are dedicated to giving every customer that wow moment at every touchpoint. At the end of the day, our customers' satisfaction and happiness are our ultimate measures of success.

What You'll Love:

• Comprehensive Medical Plans plans - we’ve got you covered!
• Take-What-You-Need Time Off
• LSA (Lifestyle Spending Account) with Compt
• 401K Plan
• FSA Plan
• Free General Medical & Mental Health care via Healthjoy
• Volunteer Time Off
• Birthday Time Off
• Generous parental leave benefits for both birthing and non-birthing parents
• Access to Employee Assistance Programs (EAPs)
• End-to-end family planning discounts through KindBody
• Discounted pet insurance through Pin Paws
• Free and discounted legal benefits through Rocket Lawyer
• Financial wellness benefits through Morgan Stanley

How we work:

• We work sane, sustainable and flexible working hours.

• We offer PTO, and have a genuine, supportive culture around work life balance and boundaries. 

• We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization.

• We provide comprehensive benefits to reward and support our employees.      

Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes.