Product Marketing Manager
We’re looking for a customer-focused, “full stack” Product Marketer to drive messaging and positioning initiatives, create strong enablement materials for our customer-facing teams, support roadmap strategy and product launch execution, and develop, share, and take action on insights from customer, competitive and market research.
You will partner with our Marketing, R&D, Sales, and CX teams to build, launch, and drive adoption of Sendoso’s products. In this role, you will have the opportunity to help expand Sendoso into new industries and audiences, contributing to our next chapter of growth.
You'll be a great fit for this role if you’re a passionate storyteller and customer advocate. A good candidate will be a focused self-starter with the ability to work collaboratively, strong communication skills, and proven experience building effective cross-functional relationships.
What you’ll do:- Lead successful multi-channel product launches as a strong partner to the Product team, with a focus on driving business results
- Develop product messaging and positioning that sets us apart from competitors and demonstrates empathy for and understanding of our customers’ needs
- Drive deeper engagement with our product through a variety of educational content, including web and social content, event content, blog posts, webinars, product tips, playbooks, and partner materials
- Partner with the Marketing, Product and CX teams to launch use-case focused campaigns across web, onboarding, activation, and adoption
- Work with Sales and CX to develop and train the teams on enablement resources (onesheets, competitive battlecards, presentations), arming our customer-facing folks to better position Sendoso against competitors
- Help define target audience segmentation and buyer persona development based on customer interviews, sales calls, and research
- Partner with the GTM team to understand pricing and packaging implications and adapt as needed
- Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
- 3+ years in product marketing or a related role
- Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
- You thrive in a dynamic start-up environment — you have the mindset and ability to build and execute plans and manage competing priorities autonomously
- Demonstrated track record leading new product releases, improving product adoption, hitting pipeline goals, and inspiring the market
- Natural curiosity, a creative mindset, and willingness to experiment and iterate
- A passion for data analysis and using data to drive incremental improvements
- Detail-oriented with excellent organizational skills to drive multiple projects at once
- Great at building rapport and aligning stakeholders at all levels to hit timelines and goals
What We Believe:
- One Team - Everyone belongs here, and whether it's your first day or you're the CEO, your voice and ideas matter to us. By embracing the "One Team* core value, we can harness the power of collaboration to drive innovation, overcome challenges, and achieve outstanding results.
- Fuel Potential - Providing individuals with the necessary tools, resources, and support to enable their success and uplift their potential. We empower our team and lift them to higher levels of achievement, both personal and professional.
- Real Connections - It's a cluttered, digital world out there, but our connections are real. Personal connections matter, and we want to build real connections with our peers and customers.
- Unboxed Thinking - We encourage our team to think creatively and approach challenges from fresh perspectives. We believe that by encouraging and supporting diverse ideas, we can uncover innovative/groundbreaking solutions and deliver an exceptional product and experience.
- Customer Centric - We understand that our success depends on our customers' success, and we are dedicated to giving every customer that wow moment at every touchpoint. At the end of the day, our customers' satisfaction and happiness are our ultimate measures of success.
What You'll Love (varies by country):
- Comprehensive Medical Plans plans - we’ve got you covered!
- Take-What-You-Need Time Off
- Vacation Bonuses 2X/Year
- 401K Plan
- FSA Plan
- Free General Medical & Mental Health care via Healthjoy
- Volunteer Time Off
- Birthday Time Off
- Generous parental leave benefits for both birthing and non-birthing parents
- Access to Employee Assistance Programs (EAPs)
- Fitness discounts through ClassPass
- End-to-end family planning discounts through KindBody
- Discounted pet insurance through Pin Paws
- Free and discounted legal benefits through Rocket Lawyer
- Financial wellness benefits through Morgan Stanley
How we work:
• We work sane, sustainable and flexible working hours.
• We offer PTO, and have a genuine, supportive culture around work life balance and boundaries.
• We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization.
• We provide comprehensive benefits to reward and support our employees.
Who We Are:
Sendoso is the leading Sending Platform that delivers modern direct mail, personalized gifts, eGifts, and other Physical Impressions™ at scale. This makes it possible to build stronger, deeper, and more trusted relationships that move everything up and to the right! We’re a Series C company with $154M in venture capital funding with more than 800+ customers and 20,000 active users. Our award-winning Sending Platform connects online and offline experiences via cloud software, automation, and real-world logistics.
Our mission is to help companies rise above the noise by eradicating spam and elevating relationships. Our goal is to enable businesses everywhere to make more human connections in a digital world.
Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes.